Marketing in Madison, Indiana
by Dave Alm

John Wanamaker said, " Half the money I spend on advertising is wasted; the trouble is I don't know which half."

I just attended an excellent workshop on marketing at the City Hall in Madison, Indiana, down on the Ohio River. The workshop was led by Lisa Sirkin Vielee, owner of Gracie Communications, who works or has worked for The Childrens Museum of Indianapolis, Indiana Transportation Museum, Indianapolis Cultural Center, and FitCity Indianapolis.

The workshop focused on practical tangible actions a company can take on a limited budget.
Electronic techniques were explored in detail. Search Engine Optimization, Facebook, Twitter, ideas for a company's web pages, direct email campaigns, and blogs were some of the areas covered.

Many ideas I came away with will be helpful in business. Also it really helped build our skill set to help our customers figure out what's out there in the new media and social media and determine what can work for them, make a plan and then implement. There are a lot of exciting new ways to reach our markets, and I would be happy to share what we have learned!